The number of topics included depends on the plan tier, with higher tiers adding capacity and the enterprise tier scaling to whatever the engagement requires. As a benchmark, most single-brand subscribers run three to ten topics: the corporate brand, one or two executives, a couple of products or themes, and a crisis-watch topic. Portfolio investors and large agencies routinely run dozens, since each portfolio company or client gets its own topic set.

Client reporting at Five Blocks is direct from the platforms, not retrofitted from manual checks. IMPACT™ data drives the search progress section: keyword movement, share-of-voice against named peers, classification of every ranking URL, and SERP feature presence. AIQ™ drives the AI narrative section: what each of the eight engines said this period, the source attribution, the sentiment trend, and the peer comparison. WikiAlerts™ logs feed the Wikipedia activity section. Each section ties back to the program goals defined at the start of the engagement, so a CCO can show the board exactly what changed this month and how it ladders to the strategic objectives, with the underlying data available on request.

GeoSearch lets us run a Google query from any of hundreds of specific cities and countries worldwide and see exactly what a searcher in that location would see. No VPN, no proxy, no manual configuration. The use cases are constant in our work: a CCO in New York needs to know what the company’s executive page looks like to a Frankfurt journalist; an IR team needs to see whether a contested headline is dominating the SERP in Singapore the way it is in London; a Wikipedia article change needs to be checked against geo-specific results. GeoSearch produces that view in seconds.

Job candidates increasingly ask AI engines about employers before they ever visit a careers page, and AIQ tracks the resulting picture. Topics for employer-brand use are built around the prompts candidates actually use: ‘What is it like to work at [Company]?’, ‘Is [Company] a good place to work?’, ‘What is the culture at [Company]?’, and comparative versions against named competitors. The platform shows which sources the engines are weighting (typical drivers: Glassdoor, Reddit threads, LinkedIn posts, the company’s own owned content), how the answer differs across engines, and how the picture changes after the company publishes new careers content or after a media moment. The comparison view against talent-market competitors is often more useful than the absolute view.

International reputation work runs into the same problem constantly: a SERP that looks fine in New York can look hostile in Frankfurt, Singapore, or Sao Paulo. Google personalizes by city, country, language, and device, and the differences can be material. GeoSearch was built so we can run a query as a real searcher would see it in any of hundreds of specific locations, instantly, without the operational overhead of VPNs and proxy chains. We use it constantly: checking whether a critical article is dominating in a single market, validating Wikipedia visibility by country, diagnosing why an investor in Tokyo is seeing a different narrative than one in London. The data also feeds into IMPACT for clients whose programs require geographic depth.

IMPACT™ is the search intelligence platform that powers our Google-era reputation work. It tracks every URL ranking on Google for defined keyword sets across 500 cities, 69 countries, and 23 languages, classifying each result by ownership (client-owned, earned media, third-party, hostile), SERP feature (organic, image, video, news, AI Overview, People Also Ask), and competitive position. The platform processes more than 100 million data points daily and stores the full time series, which means a ranking shift or a new SERP feature is visible within hours rather than after a quarterly audit. Account teams use IMPACT to spot threats early, benchmark against peer companies, prove monthly progress to clients, and prioritize where to act first.

AIQ™ is the AI-era counterpart to IMPACT. It polls eight AI engines daily – ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode – using a defined set of prompts for each tracked brand or person, then captures the full response, the sources each engine cited, the sentiment, and the narrative themes. Over time, the platform shows how the AI picture is shifting, which sources are gaining or losing weight, and how a brand compares to its peers across each engine. AIQ launched publicly on March 31, 2026 and is available both as a self-serve SaaS from $99 per month and as the analytical engine inside our AI reputation management advisory programs.

AIQ launched publicly on March 31, 2026. The platform had been in active use inside Five Blocks for the prior year, supporting client engagements while we refined the model coverage, source attribution, and reporting layer. The public launch added the self-serve SaaS tier and the agency configuration; the enterprise capabilities had already been live with clients before that date.

The self-serve tier starts at $99 per month and is appropriate for an in-house team running a small number of topics. Agency plans, which support multi-client management and white-label reporting, are priced based on the number of client brands. Enterprise engagements that bundle AIQ with our advisory services are scoped individually. Pricing details and a trial are at aiq.fiveblocks.com.

AIQ is built for the comms function. The primary users are chief communications officers, corporate affairs leaders, PR firm account leads, brand managers, and the analysts who support them. The question AIQ answers is the one those teams now have to answer every day: what is ChatGPT, Gemini, Copilot, Perplexity, and the rest saying about our brand or our client, where is it coming from, and how is it moving. It is the same diagnostic discipline applied to AI that comms teams already apply to media coverage and search rankings, just with a tool built specifically for the AI engines.