Over the past week or so, a number of news articles have appeared detailing how one university handled an online reputation issue. Rather than get into the specifics of that case, I want to address the general question – what is the right way to manage an online reputation management challenge. I am the CEO […]
When I opened Google Trends today they had a story on how America expressed interest trough search in ‘Same Sex Marriage’ as a result of the supreme court ruling last week. I decided to compare the search traffic for Same-Sex Marriage vs. gay Marriage – wondering which phrase users are using more and if there […]
First I am seeing this. Google now treats some searches for “[COMPANY NAME] news” differently than in the past. We are just starting to seee Google putting a box around News results for searches including the word ‘news’. Also, there is a button ‘More news’ which opens the same query as a news search.
We are seeing very interesting behavior in our testing of Google +1. As I mentioned on Rand Fishkin ‘s post a few days ago, we started doing some testing of Google +1. We tested buying packages of 30, 50, 70 +1’s using Fiverr. We also tested a system on http://www.plused.net in which you +1 a […]
I don’t think that knowledge is the biggest issue in SEO Success.
This past Sunday afternoon Barry Schwartz hosted a mini-SMX in Jerusalem, Israel. A short, relaxed version of SMX. Nice event – loved that it was so close to our office! It was good seeing my friends and colleagues from various places in Israel who made their way through the mountains to Jerusalem on what turned out to be a beautiful springlike day!
I was trying to help a partner understand our org chart and remembered that at CES in Las Vegas the Lego people were giving out little Lego guys. This is what I sent my partner:
For about a year my company has been utilizing a new set of techniques to help us in our online marketing efforts. While the techniques are not unique our results are in some cases singularly unique and valuable. Even if you are new to online marketing you probably already know that some of the main […]
I bike to work when the weather is decent. It’s only 5km but the route is pretty hilly so I get some real exercise on the way. Today when I was on the last incline before reaching the office – I saw what appeared to be a beetle crossing the road. In any case I […]
Recently I was reflecting on how the internet has developed – following roughly the following stages: Libraries and Universities post their information online – Internet as extension of the library Corporations and Organizations build websites – Internet as extension of advertising space Sophisticated users build their sites – Revenge of the Nerds – Meritocracy allows […]