SAM MICHELSON
A little perspective
goes a long way.
Business, technology, family, and the things that make me stop and think.
A little about meHELLO, I’M SAM.
CEO by day.
Curious by nature.
I lead Five Blocks, a digital reputation management company. Here, I write about what catches my attention, at work and in life.
Sometimes that’s AI or how people see the world. Sometimes it’s a lesson from family life. This is a personal space to explore those ideas.
More about me ↗THE THREADS THAT CONNECT IT ALL
What gets me thinking.
Reputation &
perception.
How people and businesses are understood online.
Explore reputation ↗02 / POSSIBILITYTechnology &
what’s next.
Experiments with AI and the questions they open up.
Explore technology ↗03 / EVERYDAY LIFEFamily &
unexpected lessons.
The things life teaches us outside the office.
Explore personal stories ↗A PERSONAL SPACE FOR IDEAS
There’s usually
another way
to look at it.
A RECENT NOTE
September 22, 2026
I Asked Google’s AI About Myself. Here Is What It Said.
I spend my days helping companies and executives understand what Google and AI tools say about them. So every so often I do the obvious thing and ask about myself. This week I typed “Tell me about Sam Michelson” into Google AI Mode. Here is what came back, word for word, with the sources Google […]