Over the past week or so, a number of news articles have appeared detailing how one university handled an online reputation issue. Rather than get into the specifics of that case, I want to address the general question – what is the right way to manage an online reputation management challenge. I am the CEO […]
Friday saw a worrying set of Islamic terror attacks in three different locations. Google’s newly launched Trends feature allows you now to see how the search volumes change in almost realtime. Some of this analysis was available before, but the ability to zero in on very specific days is yielding a more meaningful ability to […]
In early June my colleague Yakir Hyman and I had the opportunity once again to participate as sponsors in the Sohn Conference in Hong Kong presented by the Karen Leung Foundation. The Sohn Conference is a high-end NY-based investment conference that attracts the top minds in investment to share specific recommendations on investment with all […]
First I am seeing this. Google now treats some searches for “[COMPANY NAME] news” differently than in the past. We are just starting to seee Google putting a box around News results for searches including the word ‘news’. Also, there is a button ‘More news’ which opens the same query as a news search.
Strange question, perhaps. It turns out they have a great deal in common! Over the past couple of days I have been experimenting with Google Correlate , a tool I recently discovered. Basically, Google Correlate looks at the search volume patterns for any keyword and identifies other keywords whose patterns match. So in addition to […]
As we work with more Fortune 100 companies in various industries, we have decided to study the entire Fortune 100 to learn about what Google tends to rank as well (Wikipedia ranks at#1 for more than half of the CEO’s of Fortune 100 companies!) as well as the type of content, social media, and corporate […]
We are seeing very interesting behavior in our testing of Google +1. As I mentioned on Rand Fishkin ‘s post a few days ago, we started doing some testing of Google +1. We tested buying packages of 30, 50, 70 +1’s using Fiverr. We also tested a system on http://www.plused.net in which you +1 a […]
I love the one they have out today: Click to hear the recording I made!
This is what Google returns when you type “your reputation is” the one that really sums it up for me is the last one “Your reputation is what Google says it is.” I was speaking with a journalist yesterday who confirmed what I believed was true. If a Google search brings up some issue, it […]
Never seen this before – if you search for Hanukkah-related keywords – you get a little “dreidel” and some other Hanukkah decorations on the right side!