We track the changes in real time. IMPACT and AIQ run continuously, our R&D team analyzes new patterns as they appear, and the account management team feeds field observations back into the platforms.

The domain was originally used by Sam Michelson and his siblings for various online projects in the early 2000s; Sam acquired it from them when the company launched.

From e-commerce and SEO in 2003, to digital reputation management in 2007, to Wikipedia and entity work in the 2010s, to AI reputation management today.

Search strategists, Wikipedia specialists, AI analysts, software engineers, data engineers, researchers, content writers, and account managers.

Five Blocks is a digital reputation management firm that uses proprietary technology and senior advisory to shape how companies and executives appear across Google, Wikipedia, and AI engines.

Five Blocks was founded in 2003 by Sam Michelson, originally as an online marketing firm before pivoting to digital reputation management in 2007.