Google Trends on Same-Sex Marriage vs. Gay Marriage

When I opened Google Trends today they had a story on how America expressed interest trough search in ‘Same Sex Marriage’ as a result of the supreme court ruling last week.trends-ssmarriage

I decided to compare the search traffic for Same-Sex Marriage vs. gay Marriage – wondering which phrase users are using more and if there is a difference by location.

The results are clear – overall Americans search Google far more for the phrase ‘Gay Marriage’ than for ‘Same Sex Marriage’

trends-gayvsssmarriage

Next I looked to see if search phrase choice was related to location of the searcher. Not surprisingly there were significant differences.

The term Same-Sex Marriage was most prevalent in the following locations

regional same sex marriage

The term Gay Marriage was most prevalent in the following locations

regional gay marriage