Google outsmarts webmasters – chooses “better” titles

As we work with more Fortune 100 companies in various industries, we have decided to study the entire Fortune 100 to learn about what Google tends to rank as well (Wikipedia ranks at#1 for more than half of the CEO’s of Fortune 100 companies!) as well as the type of content, social media, and corporate giving sites that each company is promoting to prominent locations in Google.

Along the way we see some interesting things…
Search for Philip Morris and one result looks like this:

Note the word Logo in the title…
it’s there because the Alt tag on the first image on the page contains that phrase.
My advice: don’t use the word logo in your alt tag of your logo – it may become your site’s title.
Not sure what this new system is giving Google…

Your Reputation is…

This is what Google returns when you type “your reputation is”

the one that really sums it up for me is the last one “Your reputation is what Google says it is.”

I was speaking with a journalist yesterday who confirmed what I believed was true. If a Google search brings up some issue, it is difficult if not impossible to completely ignore it when you write an article about a given topic.

Food for thought!