Google Trends on Same-Sex Marriage vs. Gay Marriage

When I opened Google Trends today they had a story on how America expressed interest trough search in ‘Same Sex Marriage’ as a result of the supreme court ruling last week.trends-ssmarriage

I decided to compare the search traffic for Same-Sex Marriage vs. gay Marriage – wondering which phrase users are using more and if there is a difference by location.

The results are clear – overall Americans search Google far more for the phrase ‘Gay Marriage’ than for ‘Same Sex Marriage’

trends-gayvsssmarriage

Next I looked to see if search phrase choice was related to location of the searcher. Not surprisingly there were significant differences.

The term Same-Sex Marriage was most prevalent in the following locations

regional same sex marriage

The term Gay Marriage was most prevalent in the following locations

regional gay marriage

 

Using Google Trends to follow breaking news

Friday saw a worrying set of Islamic terror attacks in three different locations.

Google’s newly launched Trends feature allows you now to see how the search volumes change in almost realtime.

Some of this analysis was available before, but the ability to zero in on very specific days is yielding a more meaningful ability to analyze.

See this chart I just created showing the interest of English language searchers in each attack.

terror-attacks