This summer we had the opportunity to travel to Zimbabwe (by way of Zambia) and spend a few days in Victoria Falls with 7/8 of our children. The falls are incredible – with seemingly endless amounts of water! Interestingly, being on the border of Zambia and Zimbabwe, each country owns part of the falls. Zambia […]
When I was in 8th grade we lived in Brookline, Massachusetts, a suburb of Boston. At the time, there was outfit called Community Boating that held classes for kids and taught them to be sailors on their summer vacation. Kids would show up in the morning and sign up for a class and after some […]
This year Hanukkah coincided exactly with Christmas vacation! This meant that not only could I get away with my family – I would be a fool not to! We decided, very last minute, to spend the week in Seychelles! My wife and I had both wanted to go there sometime and the airline gods arranged […]
The most critical pieces of managing your brand’s online reputation is having a plan. This may sound obvious, but most Fortune 100 companies and top executives who we meet, have no plan for their online reputation. What do I mean by a plan? Think of an online reputation crisis as you would a gopher hole […]
Over the past week or so, a number of news articles have appeared detailing how one university handled an online reputation issue. Rather than get into the specifics of that case, I want to address the general question – what is the right way to manage an online reputation management challenge. I am the CEO […]
Many of the ceilings that we perceive are artificial.
There was news recently that Google will let the subject of a knowledge graph edit, or at least directly suggest edits. Today I saw this when I searched myself in Google. Google provide more information here.
Google launched a deeper integration with Twitter – a new Twitter box. I decided to tweet a few times and see if I could get my own Twitter box. Guess – what, I could – and you can too! Matching the twitter name to your searched name seems to help. Also make sure to tweet […]
When I opened Google Trends today they had a story on how America expressed interest trough search in ‘Same Sex Marriage’ as a result of the supreme court ruling last week. I decided to compare the search traffic for Same-Sex Marriage vs. gay Marriage – wondering which phrase users are using more and if there […]
Friday saw a worrying set of Islamic terror attacks in three different locations. Google’s newly launched Trends feature allows you now to see how the search volumes change in almost realtime. Some of this analysis was available before, but the ability to zero in on very specific days is yielding a more meaningful ability to […]