Less than it once did, but still real – BBB pages appear in branded search and feed the AI engines. Claim and complete the profile, resolve complaints through BBB’s process, and respond professionally.
Indeed reviews shape employer reputation through company-name search ranking, candidate research, and AI summaries that read them as employer signal. Response strategy and authentic review generation both matter.
App store reviews drive download conversion, in-store ranking, and AI summaries. Recovery is consistent feature and bug improvement paired with authentic review generation – product work first, reviews second.
Assign a named owner per location, use structured response templates, monitor location by location, and report up both location-specific and brand-wide trends. Multi-location review work fails without local ownership.
They decide reputation within their verticals – Capterra, G2, Healthgrades, Avvo, Zillow. Treat each with the same rigor as Google: claimed profile, structured response, compliant review generation, and monitoring.
Limited direct response – Blind is anonymous – so the work runs underneath: real culture and operations improvements that change what employees say, since you cannot manage the platform, only the reality it reflects.
Monitor them deliberately, since most do not show up in general tools, respond in the platform’s own idiom, and displace the underlying branded query with authoritative content where the niche page ranks.
Decisively. G2 and Capterra drive B2B SaaS reputation through enterprise-buyer research, AI comparison summaries, and direct purchase influence. A structured, customer-success-driven review program is essential.
Yelp shapes local-business reputation through search ranking, AI summaries, and direct consumer trust. Its strict no-solicitation policy means the review program has to be designed carefully to stay compliant.
Increasingly. Social comments and reviews feed the AI engines and get indexed into branded search, so they reach further than the platform itself. Structured response and policy-violation reporting both apply.