GEO tools like Profound and Peec track citation visibility. AIQ tracks AI reputation – what is actually said, by which sources, with what sentiment, across eight engines.

GEO is the practice of optimizing content so AI answer engines cite or quote it in their generated responses. It is the AI-era counterpart to SEO, focused on being part of the synthesized answer rather than ranking as a link.

Write clear entity descriptions, include leadership context with named bios, add Organization and Person schema with sameAs links to Wikipedia and Wikidata, cite authoritative third-party coverage, and keep the page maintained.

AEO is the practice of optimizing content to be selected as the direct answer in AI assistants, voice search, featured snippets, and AI overviews. The discipline rewards clear, structured, factual answer formats.

High. Higher-authority sites are far more likely to be cited by AI engines, mirroring traditional SEO trust signals. New or low-authority domains rarely break into citation slots without strong external authority.

SEO targets ranking links on a single search engine. GEO targets being cited or quoted inside AI-generated responses across multiple engines, which requires different signals – clarity, structure, authority, recency, and entity strength.

Internal linking helps Google and AI crawlers understand topical structure and entity relationships within a site. It signals which pages are canonical for which topics and shows supporting content.

Visibility is whether you appear in the AI response. Reputation is what the AI says about you when it does. The distinction matters because a brand can be highly visible and badly described.

Write content to be quoted: questions as headings, two- to three-sentence direct answers immediately below, schema markup, and tight topical scope per page.

Write fact-dense, structured content with question-format headings, clean schema, recent updates, named expert authorship, and authoritative citations within the text. Topical authority on a domain matters more than keyword density.