Durable assets – Wikipedia, owned content, entity signals – generally persist after an engagement ends, though some erosion can occur over time without monitoring and maintenance. Light-touch monitoring is recommended.
It should cover KPI movement against baseline, peer benchmarks, work completed, platforms managed, business-outcome attribution where possible, and forward strategy with adjusted scope and budget.
Costs vary by scope. After an initial call, Five Blocks provides a robust proposal along with a Letter of Engagement listing enumerated deliverables, and we can build a scope that fits your budget.
Durable assets persist when an engagement ends – Wikipedia, owned content, entity signals – but ongoing monitoring is recommended to defend results, and many firms offer light-touch monitoring tiers post-engagement.
Most engagements run as 6- or 12-month programs, reflecting the time durable change takes. Ongoing programs continue with renewals, and shorter advisory or diagnostic projects are also available.
Expect a diagnostic assessment, a prioritized strategy, weekly and monthly reporting, content, entity-signal work, AI narrative analysis, Wikipedia activity where applicable, and ongoing monitoring.
The first 90 days typically cover the diagnostic, prioritization, the launch of content production and entity-signal work, Wikipedia and AI strategy development, baseline reporting, and initial movement on priority queries.
In-house teams usually lack proprietary technology, cross-account learning, and depth across Wikipedia, AI, and search. A hybrid model often works best: internal capacity for daily monitoring, a firm for the strategic and specialized work.
Realistically: the diagnostic complete, strategy in execution, initial entity-signal work delivered, content production launched, baseline monitoring active, and early movement on priority queries with AI narrative trend data forming.
Provide context and access to owned properties, participate in strategy reviews, approve key content, communicate goals and constraints, and coordinate across internal teams like PR, legal, and marketing.