Los Angeles, CA (PRWEB) November 30, 2010

Five Blocks Inc. a leading US-based Online Reputation Management company reported today that it has briefed clients and business partners regarding the release of classified WikiLeaks materials some of which may pertain directly or indirectly to its clients.

Specifically, Five Blocks urged affected clients to analyze the unfolding situation and take the following into consideration:

1) The greatest issue raised in the various WikiLeaks has to do with countries being private rather than public about their intentions, their plans and their beliefs. The countries that came out looking worst were ones whose public face does not match what they are saying behind closed doors. The solution is to be more direct.
2) Embrace the fact that Google and Social Media have changed the world – diplomacy is now intertwined with reputation and the resultant public discourse.
3) Be a part of that discourse in positive constructive and substantive ways.
4) Generate as much positive and especially unexpected press as possible – It may for example be a perfect time to release prisoners who shouldn’t be in prison anyway.
5) While the world is focused on your issues – it may be the perfect time to show a human face, which does not mean you have to address head-on the specific issues.

CEO, Sam Michelson stated., “While some government and political clients are clearly in crisis mode, we are working to turn this situation into an opportunity for them.”

About Five Blocks: Founded in 2007, Five Blocks is a leading Online Reputation Management company. Incorporated in Nevada and maintaining an office in Los Angeles California and a development center in Israel, Five Blocks helps individuals, organizations, politicians, and governmental agencies take control of their online reputation, especially the search results seen in Google. Five Blocks utilizes proprietary analytics technology as well as search marketing and social media best practices to create and strengthen positive online content. This allows Five Blocks to provide best-in-class Reputation Management to leading organizations in the US and internationally.

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