Recently I was reflecting on how the internet has developed – following roughly the following stages:
- Libraries and Universities post their information online – Internet as extension of the library
- Corporations and Organizations build websites – Internet as extension of advertising space
- Sophisticated users build their sites – Revenge of the Nerds – Meritocracy allows smart people to be heard louder
- Everyone can build a site – Power to the people, internet is like flea market anyone can set up a table and peddle their wares.
- Early Social Networking – We all create our own channels and tune in to the networks only occasionally
- Everyone is Networking – Twitter – We are the network – continued decentralization of flow of information.
Note that even in today’s situation – many of the tweets and blogs point to content which is traditional media – this has not been displaced – but it definitely seems that there is a higher bar to meet. There may no longer be room for 200 newspapers in the US – perhaps only 20 can survive in their full glory.
What’s with the hyperactivity?
It’s interesting that as we have gone from the first graphical web browser (Spyglass Mosaic) to Firefox 3 and Internet Explorer 8 (does anyone use that?) each successive step has been characterized by shorter attention spans and more linking.
Twitter is the epitome of short attention span – get it all down in 140 characters or less. No room for a whole link – suddenly bit.ly and tinyurl are a service everyone needs! I came to the realization last week (at about the same time as SarKE) that internet marketers as a group seem to be blessed with Attention Deficiency. Or perhaps they have the ability to be very focused on many different projects for very short periods of time. In any case, rather than being a disability – having a short attention span and being somewhat impulsive seems to be related to success in internet marketing.
Twitter makes perfect sense to people like me (Hyperactive Sam) who can’t wait until you finish your sentence – we are already on to the next thing. Sometimes 140 characters seems like an awful lot of characters when all you want to do is share a link 🙂