Somehow we are much happier with a conclusion if it wasn’t spelled out for us.

This principal also impacts how we address digital branding and online reputation management.

The ideal online reputation is the one that gets pieced together by a stakeholder during their discovery process.

The way online reputation appears is often  a product of content presented by the brand itself, experts and news sites, social and review sites.

One thing is clear to us at Five Blocks – An online reputation made up  of manufactured vanilla content does not allow people to come to their own conclusions.

And people don’t like that.